"Bloom" is a natural, powdery layer that forms on beeswax candles over time, signaling high-quality, pure beeswax. This harmless frosted appearance enhances the candle's rustic charm. While it can be wiped off, many appreciate it as a unique characteristic of premium beeswax candles. Fully developed bloom can sparkle in the light, resembling crystals or snowflakes, adding to the candle's beauty.